New to Digital Marketing? Your Questions, Answered
While the notion of being ‘new’ to the digital marketing industry might seem strange, there will always be a client, graduate or employee...
4 Lessons Learned From This Year's Super Bowl Advertising
The Super Bowl has been universally called “the marketers’ holiday.” At $5 million a clip, there certainly is a lot of time, energy and...
Smile, advertisers are watching: How marketing firms are scanning your social media photos for clues
In the era of social networking sites, it has become common practice to tailor our photos so we come across in a certain way. But now...
What Marketers Need to Know About Cars as the Next Must-Have Mobile Devices: Self-Driving Rides are
Drive-time DJs and radio ad-sales folk must be shuddering at the thought of a world in which the self-driving car is a reality. As if...
Everything You Never Want to Hear in a Radio Ad, in Two Very Funny Videos Do any of these, and you&#
Everything You Never Want to Hear in a Radio Ad, in Two Very Funny Videos Do any of these, and you'll never win a Radio Mercury Award ...
The key to digital advertising success
Viewability and fraudulent traffic might be the leading causes of stress for those of us who work in ad tech. They're both unavoidable,...
AT&T's Catherine Borda Spills the Secrets to Millennial Marketing
You're responsible for spearheading AT&T's millennial efforts. What have you learned that works with this demographic? I call them...
